Tuesday, September 1, 2026

Summary

Vanessa Errecarte is an award-winning lecturer at the UC Davis Graduate School of Management and creator of one of the nation’s only for-credit MBA courses in personal branding. Vanessa works directly with students navigating this new reality, and she argues that AI is transforming personal branding from a marketing tactic into a core leadership competency that universities must intentionally teach.
She is also the author of the book, Valuable & Visible: Redefining Personal Branding by Leading With Impact Over Image.
Host: Marie-Line Germain, Ph.D.
Mixing: Kelly Minnis